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<title>OREGON® - </title>
<link>http://www.oregonchain.eu</link>
<description></description>
<language>en</language>
<copyright>OREGON TOUS DROITS RESERVES</copyright>
<pubDate>Sat, 19 May 2012 10:00:01 GMT</pubDate>
<lastBuildDate>Sat, 19 May 2012 10:00:01 GMT</lastBuildDate>
<item>
<title>Powersharp®: Does it really work? The user’s judgement is in…</title>
<link>http://www.oregonchain.eu/index.php?id=169&amp;id_news=37&amp;L=</link>
<description>Revolutionary chainsaw chain and sharpener claimed to &amp;ldquo;sharpen in seconds&amp;rdquo;, eliminating the need for slow and difficult &amp;ldquo;manual sharpening&amp;rdquo;.1,600 testers put OREGON&amp;reg; Powersharp&amp;reg; &amp;ldquo;sharpens in seconds&amp;rdquo; to the test.Real testimonials and user video&amp;rsquo;s at:www.powersharp.eu/testimonialsJanuary 2012 &amp;ndash; OREGON&amp;reg; look back at the results of their &amp;ldquo;brave&amp;rdquo; campaign to have 1,000+ users put the Powersharp&amp;reg; chainsaw-chain sharpening system to the test. With each user allowed to post testimonials and video live and unfiltered onto the Powersharp&amp;reg; website, OREGOn&amp;reg; had placed real faith in its latest innovation.The 2011 challenge &amp;ndash; to recruit 1000 chainsaw users (professionals or otherwise), to test&amp;nbsp; the Powersharp&amp;reg; system on their own saws free of charge and collect as many testimonials as possible.The results &amp;ndash; Over 1,600 testers and some amazing, but true, results.84% of testers did not want to return to &amp;ldquo;manual sharpening&amp;rdquo;97% of them claimed that it lived up to its promises.98% found the system to be easy and simple to use.&amp;ldquo;A brand can be crushed if this kind of campaign goes badly&amp;rdquo; adds Alan Warburton, UK Managing Director. &amp;ldquo;We have 100% faith in Powersharp&amp;reg; and we are truly delighted at the number of participants and with the results obtained,&amp;rdquo;So, the numbers are impressive, but if 84% would not go back to manual sharpening, what about the other 16%? Powersharp is specifically designed to eliminate a sharpening problem for many users.&amp;nbsp; Some professionals, who can sharpen well, choose the faster cutting OREGON&amp;reg; chains like 91VXL, which is built for speed, or the Multicut M91VXL, which is built specifically for professional abrasive applications.The challenge 2012 &amp;ndash; &amp;ldquo;The key to success when communicating about an innovative and exclusive product is to establish direct communication with the users&amp;rdquo; declares Alan Warburton. &amp;ldquo;With Powersharp&amp;reg; we established a great interaction with the users and established true credibility in the market. The return generated exceeded the expectations for us and for the users&amp;rdquo;.&amp;ldquo;For 2012, OREGON&amp;reg; will continue to nurture this direct interaction with its users. The next Powersharp&amp;reg; campaign is inspired by the results of the first. We will continue to exceed the expectations of chainsaw users and generate maximum satisfaction&amp;rdquo;. </description>
<guid isPermaLink="false">{437125032012-05-15 19:15:07}</guid>
<pubDate>Tue, 15 May 2012 17:15:07 GMT</pubDate>
</item>
<item>
<title>Powersharp®: Does it really work? The user’s judgement is in…</title>
<link>http://www.oregonchain.eu/index.php?id=169&amp;id_news=38&amp;L=</link>
<description>Revolutionary chainsaw chain and sharpener claimed to &amp;ldquo;sharpen in seconds&amp;rdquo;, eliminating the need for slow and difficult &amp;ldquo;manual sharpening&amp;rdquo;.1,600 testers put OREGON&amp;reg; Powersharp&amp;reg; &amp;ldquo;sharpens in seconds&amp;rdquo; to the test.Real testimonials and user video&amp;rsquo;s at:www.powersharp.eu/testimonialsJanuary 2012 &amp;ndash; OREGON&amp;reg; look back at the results of their &amp;ldquo;brave&amp;rdquo; campaign to have 1,000+ users put the Powersharp&amp;reg; chainsaw-chain sharpening system to the test. With each user allowed to post testimonials and video live and unfiltered onto the Powersharp&amp;reg; website, OREGOn&amp;reg; had placed real faith in its latest innovation.The 2011 challenge &amp;ndash; to recruit 1000 chainsaw users (professionals or otherwise), to test&amp;nbsp; the Powersharp&amp;reg; system on their own saws free of charge and collect as many testimonials as possible.The results &amp;ndash; Over 1,600 testers and some amazing, but true, results.84% of testers did not want to return to &amp;ldquo;manual sharpening&amp;rdquo;97% of them claimed that it lived up to its promises.98% found the system to be easy and simple to use.&amp;ldquo;A brand can be crushed if this kind of campaign goes badly&amp;rdquo; adds Alan Warburton, UK Managing Director. &amp;ldquo;We have 100% faith in Powersharp&amp;reg; and we are truly delighted at the number of participants and with the results obtained,&amp;rdquo;So, the numbers are impressive, but if 84% would not go back to manual sharpening, what about the other 16%? Powersharp is specifically designed to eliminate a sharpening problem for many users.&amp;nbsp; Some professionals, who can sharpen well, choose the faster cutting OREGON&amp;reg; chains like 91VXL, which is built for speed, or the Multicut M91VXL, which is built specifically for professional abrasive applications.The challenge 2012 &amp;ndash; &amp;ldquo;The key to success when communicating about an innovative and exclusive product is to establish direct communication with the users&amp;rdquo; declares Alan Warburton. &amp;ldquo;With Powersharp&amp;reg; we established a great interaction with the users and established true credibility in the market. The return generated exceeded the expectations for us and for the users&amp;rdquo;.&amp;ldquo;For 2012, OREGON&amp;reg; will continue to nurture this direct interaction with its users. The next Powersharp&amp;reg; campaign is inspired by the results of the first. We will continue to exceed the expectations of chainsaw users and generate maximum satisfaction&amp;rdquo;. </description>
<guid isPermaLink="false">{438125032012-05-15 19:14:57}</guid>
<pubDate>Tue, 15 May 2012 17:14:57 GMT</pubDate>
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<title>More than 1600 people tested PowerSharp® for free</title>
<link>http://www.oregonchain.eu/index.php?id=169&amp;id_news=36&amp;L=</link>
<description>84% will not go back to their old sharpening system. Even more: 74% think it works better than promised. Check out our tester feedback on www.powersharp.euOctober 2011 &amp;ndash; Over the last two months, diverse users working in gardening, landscaping, councils, farming sectors, construction workers or even private owners received a free test kit in exchange for their views on PowerSharp&amp;reg;&amp;rsquo;s effectiveness on www.powersharp.eu. More than 1,600 people registered and were able to test PowerSharp&amp;reg; for free in UK, Sweden, Germany, France and Russia. Their feedback is pretty straightforward: 84% will not go back to hand filing a saw chain after having used the PowerSharp&amp;reg; system.The survey also proves that 98% of the testers find the PowerSharp&amp;reg; system simple and easy to use. The tester community is also on the same page when it comes to the performance of the product: 91% state that the PowerSharp&amp;reg; chain performs well in cutting compared to a traditional chain. 46% of them even say it delivers a very good performance.The last question posed to more than 1,600 testers, but definitely not least: &amp;ldquo;Did the PowerSharp&amp;reg; system work as well as promised?&amp;rdquo; 97% answered the device worked as promised. 74% believe it works better than promised and 29% even state it works a lot better than promised.Alan Warburton from OREGON&amp;reg;: &amp;ldquo;Of course we believe that we have a quality product. But we do not want to claim the merits of the system; we want to prove it. That&amp;rsquo;s why we invited more than 1,600 people who do not know our product to test it for free. We&amp;rsquo;re very proud of the results and invite everybody to check out our tester feedback on www.powersharp.eu.&amp;rdquo; &amp;nbsp;Anyone who uses a chainsaw knows saw chains become dull with use, especially if it contacts stones, metal or even soil.&amp;nbsp; Before PowerSharp&amp;reg; you had three options: manually sharpen the chain, take the chain to a shop, or do nothing. Now, with PowerSharp&amp;reg;, saw chains can be immediately sharpened, on the job, in seconds. The PowerSharp&amp;reg; system incorporates a unique saw chain with an exclusive sharpening attachment to ensure perfect sharpening in 3 to 5 seconds (up to ten seconds for electric saws). The system also includes a replaceable sharpening stone and a guide-bar for 12, 14 or 16-inch petrol or electric chain saws.</description>
<guid isPermaLink="false">{436124782012-05-15 19:13:38}</guid>
<pubDate>Tue, 15 May 2012 17:13:38 GMT</pubDate>
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